EmJ Rose | Strategic Copywriter

CONTENT WRITING

Ghostwriting



COMMERCIAL INSURANCE




Blog ghostwriting | Authoritative


The client requested the above copy be optimised for SEO and added to their blog and staff LinkedIn page.

After copyediting, reformatting, and optimising for SEO, the article was published as a blog and a LinkedIn article.

Commercial Insurance




Linkedin ghostwriting | Authoritative | Personal Brand


CLIENT’S ORIGINAL COPY


The client requested a more conversational ’tone of voice’, to differentiate him from that of the brand.


OPTIMISED ARTICLE


The finished article was edited, optimised for SEO, paired with an infographic and added to their blog and staff LinkedIn page.

Commercial Insurance

Infographics to accompany ghostwritten articles

INFOGRAPHIC


I suggested accompanying blog content with PDF infographics to increase brand awareness and recall.

I designed the layout, wrote the copy, and briefed the designer.

INFOGRAPHIC


I suggested accompanying blog content with PDF infographics to increase brand awareness and recall.

I designed the layout, wrote the copy, and briefed the designer.

SaaS





Linkedin ghostwriting | Authoritative

I wrote the above LinkedIn article for the Business Development Directors, adapted from a draft PR article.

I wrote the social media post copy for the Linkedin article to the left.

I wrote the social media post copy for the Linkedin article to the right.

I wrote the LinkedIn article above for one of the business development directors for Mental Health Awareness Week.