LET’S DISCUSS…
The Elephant In The Room
Artificial Intelligence
I'M HUMAN -
with all the quirks, creativity, and life experiences that make me and my copywriting relatable and effective.
Along with a certification in creative sales copy from the Alex Cattoni School of Copy
and ongoing mentorship from a team of six-figure copywriters, my unique brain, a lifetime of lived experiences, references, and perspectives give my work that special spark.
BUT LET’S BE REAL…
while AI can’t match the depth of human creativity crucial for great copywriting, it’d be silly not to use it for the ‘donkey work’.
Leveraging this frees up more of my time for the nuanced, creative stuff that makes your brand shine.
I’ve spent countless hours fine-tuning my AI skills, but here’s the thing:
AI STILL NEEDS ‘THE HUMAN TOUCH’.
Rest assured, AI doesn’t write your copy when you work with me, I do. Think of AI as my digital assistant, not the creative director.
So, what do I use AI for?
✔️ Research
✔️ Brainstorming
✔️ Reformatting/reordering
✔️ Proofreading
✔️ TLDR copy (ie ’too long didn’t read’ summaries)
I USE AI WHEN IT WOULD BE SILLY NOT TO.
AI is a powerful tool, but it's a copywriter's knowledge that makes words sing!
I'VE SUPERCHARGED MY TOOLKIT
As part of my commitment to staying at the forefront of the industry, I invest in Perplexity Pro.
This gives me access to some pretty nifty AI models, such as GPT-4 Turbo, Claude 3, and Sonar 32k.
