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CRICKETS
that’s what you get when your content isn’t strategic or optimised.
Why pay for content people can't find or don’t care about?
Know Your Audience
Research your audience, competitors, topics, and keywords.
Make It Scannable
Improve readability with 'chunking', bullets, and numbers.
Guide Your Readers
Tell them what to do next with clear calls to action.
Get It Out There
Have a solid distribution strategy.
MAKE IT SIMPLE
When writing for regulated industries, compliance and fact checking are paramount.
Sometimes, even an expert can struggle to translate their topic into the written word.
I make difficult topics easier to understand.
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MAKE IT PERSONABLE
Some topics are deemed ‘boring’.
Inject some personality, a conversational tone, sprinkle in some hooks and format for copy that flows.
I love to liven up formal topics.
MAKE IT ENGAGING
Infographics add value.
Infographics can be educational, informative, fun, and memorable. They save the reader time and can be downloaded, printed, and shared across social media.
I team up with an experienced graphic designer to bring my ideas to life.
MAKE IT RELEVANT
Give them what they’re looking for.
Whether it’s a new development or an ongoing issue, understanding the needs of your audience is key.
I leverage your insights and in-house experts to ensure your content is topical and authoritative.
MAKE IT AUTHORITATIVE
Your data tells a story.
Your first-party data is a hot take for journalists.
I work with your team to interpret your data and insights into newsworthy stories.
